OK, so here’s our first thought to challenge your way of thinking. When was the last time you thought about your customer’s experience of your product?
Most of the time customers tell us what they want by their actions. They either purchase or they don’t. Sometimes they want, or need, to be convinced about what your product will do for them. We respond to so many product experiences on a daily basis we forget about what makes us respond in the first place. Does product X satiate some level of curiosity or delight, provide a sense of community or just plain satisfy a desire?
Through the ability to interact with producers, customers and the quality of customer service are driving the revenue stream more than ever. What customers say about your brand matters more than what you write about it. Further, what your product or experience does for them matters most all.
When was the last time your customers shared their product experience with someone else? If it’s been awhile, then it’s time to ask yourself the following question. Are you giving your customers everything they need to share their experience with others?
Tags: customer serivce, customers, social media
