A recently released Social Media Study by Cone, Inc. along with a white paper from demographics expert Peter Francese called “2010 America” provide definitive information on the changing face of the American consumer, how they develop relationships with brands and the importance of social media in the consumer equation. Here are a few highlights from both articles.
In his white paper, Peter Francese states, the average American has been replaced by a complex, multidimensional society. According to Mr. Francese’s projections, the most prevalent types of US households are married couples without children followed closely by single person households. Minorities are the new majority. Mr. Francese also states that in 2010 Hispanics will be both the nation’s fastest growing and largest minority with 50 million people. In the California and Texas, white non-Hispanics are the new minority.
The Social Media Study from Cone, Inc. states that 60% of Americans use social media and of those, 59% interact with companies on social media sites. Mike Hollywood of Cone says American consumers are eager to deepen their brand relationships through social media. They view social media as a welcome channel for discussion rather than an intrusion. Over 90% of social media users in the study believe a company should have a presence in social media.
Understanding who your customer is and how they develop relationships with brands is key to building a better connection with your customer. Creating a conversation directly with your customers through social media is equally important to building a stronger future for your company.
November 7, 2009 at 5:56 am |
Good job.. Would like to talk to you soon… Drop me an email when you have a moment… thx
Keith Miller